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How to improve your brand with art

20.08.2021

As many people and studies found that art can heal our minds, however, art can also be beneficial for a brand to build up a sense of community and a strong brand image.

ART COMPLIMENTS AND STRENGTHENS YOUR BRAND

Art is a useful tool that helps companies differentiate from each other and communicate their own unique characteristics to their employees, clients, and the general public. The office design and businesses can be personalized with the right fine art piece. In the case of Campbell Soup Company, whose office headquarters were long decorated with antique soup tureens, corporate identity in the form of art was applied in quite a literal yet clever way.

INCREASE EMPLOYEE AFFINITY TOWARDS THE COMPANY

Even the most promising candidate can have issues staying motivated in an uninspiring office. It is an HR effort to maintain talents and get the best out of the employees. So, why not start with where they work. Take a look at our article, How Can HR Improve the Office Environment – Effective HR Strategy, to learn more!

Creator Choice: Stamps by Milena.

Try out the new AR feature to see how this painting looks in your office!

ART HELPS COMPANIES IMPRESS THEIR CLIENTS THROUGH ART BRAND

Imagine walking in a conference room with an impressive painting. Art has always carried a prestigious reputation in the design and creative industry, one who knows how to implement and use art converts his/her credibility and authority towards other parties. Understanding this, owning artworks not only makes office become more characteristic but also reinforces the professionality of the one who owns it. On top of that, art also helps to show your brand image, and when your clients are sitting in a room where they feel a sense of delight and peace, this can ease the seriousness of the meeting!

BETTER SENSE OF COMMUNITY WITH A BETTER OFFICE INTERIOR

Artists are an integral part of the community. Art can not only help engage with your company's existing employees, but also the clients and the community you serve. Fine Art is an indispensable tool for communication and, when done right, can help you build a better establishment for yourself among the people you serve. Improving employees’ job performance and the ability to communicate with each other, art creates an office interior where connecting is natural, relaxed, and dynamic. Check out our article Benefits of Art for a Unique Office Space to learn more!

Creator Choice: Ice Shield by Nad'a.

Getting employees' affinity cannot be bought, although it can work, the effects are short-term and unsustainable. Firms need to create emotional investment and motivation in employees as it encourages long-term commitment and sustainable human resources. Art is a subtle way to create an environment in which employees can thrive without significantly increasing cost/employee while saving the company spending since art is tax-deductible.

An office place is where employees gather together, it is important for them to find that sense of belonging. Remember how when you were going to school, and you as a student of that school felt that special touchment of classrooms, football files, and those picnic tables outside where you had lunch with your school friends.

Check out our mixed media collection for more inspiration!

For references and more information:

If you want to know, even more, check our more detailed guide on how to buy art for yourself and for your office. We are always here to help you to find the right artwork, you can book an appointment with us, and remember, enjoy yourself while in the process!